Swedish Fashion Now Paris

The Hôtel de Marle in Paris turns into a Swedish fashion house! For the next Women's Fashion Week in Paris, up to ten highly innovative Swedish brands will be using the Swedish institute’s spaces in the Marais to present their spring-summer 2019 collections to the best retailers in the world. Daring to challenge established norms, designing sustainable fashion, combining traditional craft with cutting-edge expertise: this is what top Swedish designers are doing today.

The showroom will be opening to the public for one afternoon 30 September. A project initiated by Association of Swedish Fashion Brands in collaboration with Institut suédois and Visit Sweden and supported by the Swedish Embassy in France. This project falls under the partnership of innovation, digitalization and green solutions between Sweden and France signed in November 2017.

When: 28 September – 2 October 2018

For more information visit swedishfashionnow.com