Swedish Design Moves is a program that aims at increasing the international awareness of Swedish design, including the branches of architecture, fashion and furniture. The overall goal is to increase the number of visitors to Sweden interested in design as well as exports of Swedish design.

The program is led by Visit Sweden and is part of a Swedish governmental initiative.


Swedish Design Moves Tokyo 2018 

Swedish design moves Tokyo 2018 in Japanese

Pressrelease Salone del mobile

Sweden makes designs on the UK

Sweden takes over the capital during London Design Festival

Designer breaks in southern Sweden - London 4 Sept

Swedish Design Moves New York at Archtober 2017


Find Swedish design images at imagebank.sweden.se

Press images from Swedish Design Moves Tokyo 2018 - download here

Press images from Hemma at Salone del mobile 2018 - Download them here


For general information about Swedish Design Moves contact michael.persson.gripkow@visitsweden.com
For information about Swedish Design Moves Milan contact johan.cavallini@visitsweden.com
For information about Swedish Design Moves Archtober contact johan.cavallini@visitsweden.com
For information about Swedish Design Moves London contact steve.robertshaw@visitsweden.com
For information about Swedish Design Moves Paris contact linda.williams@visitsweden.com