DesignTalks in HEMMA – stories of home

Wednesday, April 18 at 10:00 – Breakfast talk Umea Institute of Design, Cake and Volvo

Topic: Responsible mobility that look and feel great.
A world leading design education, a successful mobility startup and a company that is the benchmark for safety in the automotive industry. 
Join Umeå Institute of Design, CAKE and Volvo Cars in an inspiring design talk about the Swedish approach to sustainable mobility.

Demian Horst, Deputy Rector for Strategic Collaboration, MFA Programme Director Transportation Design
Umeå Institute of Design

Stefan Ytterborn, founder Cake
Owen Ready, senior director for brand design, Volvo


Brunch by Björk will be served
Host: City of Umea

Wednesday April 18 at 17:00 – Architects Sweden

ModeratorCharlotta Holm Hildebrand – Architect Planner

Architecture in focus / architecture talk:
”Inside – out; from interior to building – a presentation of ”Skissernas Museum – The Museum of artistic process and public art”, Lund, Sweden By architect Jonas Elding, Elding Oscarson architects, in dialogue with Charlotta Holm Hildebrand, acting director Architects Sweden.

Jonas Elding, Architect SAR/MSA, is one of the founding partners of Elding Oscarson Architects, established in Stockholm from 2007. Before creating his own office, together with Johan Oscarson, Jonas worked for 8 years with Kazuyo Sejima and Ryue Nishizawa/SANAA architects in Tokyo as well as in New York, where he was project architect for the New Museum by SANAA.

Architects Sweden is a professional organization for architects, interior architects, landscape architects and spatial planners with 13 000 members (including 2 600 students).


Beer and snacks

Thursday April 19 at 10:00 to 11:00 – Breakfast talk: Beckmans College of Design

 Topic: Emerging Swedish Design stories – future homemakers

What makes a home? Blurred lifestyles, emerging dynamics and new mobility, have changed our relationship with the notion of a home forever. 
The next generation designers from Beckmans College of Design, have approached a sensory idea of a home, depicted as an original place with  identity and character that not only exists as brick-and-mortar but in our minds and hearts. Together we introduce an opportunity to reinterpret, redesign and evaluate, what constitutes as livable space.

Moderator: Lia Forslund
Participants: 3 designers from Beckmans,  3 designers from schools in Milan. 




Other Events

 Wednesday 18, Thursday 19 and Friday 20 at 15.00-19.00 – Artisanal Beer tasting

At the Hemma exhibition, you will also be able to try Swedish Beer. The trend of making artisanal beer is growing worldwide, and Sweden is not an exception. Pass by and try different tastes from different part of the country explained by our expert Johan Palo, founder of Folkölsbutiken