DesignTalks in HEMMA – stories of home
Wednesday, April 18 at 10:00 – Breakfast talk Umea Institute of Design, Cake and Volvo
Topic: Responsible mobility that look and feel great.
A world leading design education, a successful mobility startup and a company that is the benchmark for safety in the automotive industry.
Join Umeå Institute of Design, CAKE and Volvo Cars in an inspiring design talk about the Swedish approach to sustainable mobility.
Demian Horst, Deputy Rector for Strategic Collaboration, MFA Programme Director Transportation Design
Umeå Institute of Design
Stefan Ytterborn, founder Cake
Owen Ready, senior director for brand design, Volvo
Brunch by Björk will be served
Host: City of Umea
Wednesday April 18 at 17:00 – Architects Sweden
Moderator: Charlotta Holm Hildebrand – Architect Planner
Architecture in focus / architecture talk:
”Inside – out; from interior to building – a presentation of ”Skissernas Museum – The Museum of artistic process and public art”, Lund, Sweden By architect Jonas Elding, Elding Oscarson architects, in dialogue with Charlotta Holm Hildebrand, acting director Architects Sweden.
Jonas Elding, Architect SAR/MSA, is one of the founding partners of Elding Oscarson Architects, established in Stockholm from 2007. Before creating his own office, together with Johan Oscarson, Jonas worked for 8 years with Kazuyo Sejima and Ryue Nishizawa/SANAA architects in Tokyo as well as in New York, where he was project architect for the New Museum by SANAA.
Architects Sweden is a professional organization for architects, interior architects, landscape architects and spatial planners with 13 000 members (including 2 600 students).
Beer and snacks
Thursday April 19 at 10:00 to 11:00 – Breakfast talk: Beckmans College of Design
Topic: Emerging Swedish Design stories – future homemakers
What makes a home? Blurred lifestyles, emerging dynamics and new mobility, have changed our relationship with the notion of a home forever.
The next generation designers from Beckmans College of Design, have approached a sensory idea of a home, depicted as an original place with identity and character that not only exists as brick-and-mortar but in our minds and hearts. Together we introduce an opportunity to reinterpret, redesign and evaluate, what constitutes as livable space.
Moderator: Lia Forslund
Participants: 3 designers from Beckmans, 3 designers from schools in Milan.
Wednesday 18, Thursday 19 and Friday 20 at 15.00-19.00 – Artisanal Beer tasting
At the Hemma exhibition, you will also be able to try Swedish Beer. The trend of making artisanal beer is growing worldwide, and Sweden is not an exception. Pass by and try different tastes from different part of the country explained by our expert Johan Palo, founder of Folkölsbutiken