Swedish Design Moves Milano
Photo: Swedish Design Moves

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Milano Design Week

Swedish Design Moves Milan
Salone del Mobile/ Fuorisalone 17-22 April 2018

Fuorisalone is the set of events distributed in different areas of Milan on the same days when the Salone Internazionale del Mobile takes place. Every year, in April, Salone and Fuorisalone define the Milano Design Week, the most important event in the world for design.


Hemma - stories of home

The spilt coffee has not yet dried, the bed is still warm. Someone just left the room and you are invited to experience scenes from everyday life.

The Swedish Design Moves project will bring to Milan, in a unique location in the heart of Brera Design District, a selection of Swedish companies and designers who look at the future while trying to improve the lifestyles of the individual and of the community by a functional and aesthetic approach to space and furnishings.

The architect of the installation is Joyn Studio (founded by Lisa Grape, Helena Eliason and Ida Wanler), a small interior architecture studio with one great ambition: to put people in the right mood.

Thanks to the initiative set up by the Swedish government in 2017 called Swedish Design Moves, Sweden has been steadily moving towards the global diffusion of its lifestyle and vision of spaces relating to sociality. 

On the initiative of Visit Sweden, the Swedish Design Moves project will bring to Milan, in a unique location in the heart of Brera Design District, a selection of Swedish companies and designers who look at the future while trying to improve the lifestyles of the individual and of the community by a functional and aesthetic approach to space and furnishings.


Where: 
Via Eugenio Balzan 4, in Brera Design District
This artsy neighbourhood with its narrow, cobbled streets boasts a dense concentration of antique shops, galleries, showrooms and prestigious locations. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design savvy, culturally oriented public.

Download the HEMMA Exhibition map here


What:
The Program
Press preview Monday 16 April 09.00-17.00
Opening Party Tuesday 17 April 18.00-22.00

Press release

HEMMA – stories of home - download as PDF

Invitation - dowload as PDF

Pressimages - download them here

Participating companies and designers:

The exhibition “HEMMA” has been possible to realize thanks to many designers, producers, schools and regions.

Read about them here.

Items at the exhibition Hemma, designed by present and former students at Beckmans College of Design.
Photo: Rikard Lilja/Beckmans College of Design
Program

What was the secret behind designing one of Sweden’s most architecturally praised museums? How will the notion of a home change in the future? And in what way is design linked to the concept of responsible mobility? Visit DesignTalks to find out what some of the leading designers of Sweden think. 

View the full program here.

Items at exhibition 'Hemma' by present and former students at Beckmans College of Design.
Photo: Rikard Lilja/Beckmans College of Design
Destinations

Explore the different parts of Sweden where the participating companies and designers have their origins in. 

Read more about the destinations here.

Sotiga Grytan is a wood-fired bathtub created by Hikki, in Umeå.
Photo: Mikael Rutberg/Hikki
Swedish beverage

The visitors of the exhibition will be able to taste various types of beer and other beverages made from small producers from different parts of Sweden. Every product is linked to the area it comes from and is made with care and in an artisanal way.

Read more about the beverages here.

Swedish Tonic offers high-quality tonic made from only natural ingredients.
Photo: Disa Hein/Swedish Tonic